One word – energy. You can tell the minute you walk into a business whether or not it has energy. From the greeting you get from people to the way they walk, move, and smile, their whole demeanor can give away if the place is energetic or not. This applies whether it’s a car dealership, or an ad agency, right down to a sandwich shop. You can tell the minute you walk into a place if it is welcoming and if people are truly excited to be there.
I luckily get to witness this all over the place every day as I travel from dealership to dealership. You walk into some, and there is such a buzz going on that you just feel excited to be there. Even though you’re not there to buy anything, you can feel the excitement. People are moving fast, there’s music, things are happening. But with other dealerships you walk into, it seems like nobody wants to be there. Nobody’s outwardly friendly. Nobody comes up to greet you. Nobody has a smile on their face. It’s just an overall lousy experience. And if it’s a lousy experience, it’s not going to be a great buying process.
All different types of businesses rely on people. The energy that these people feel is what truly can make a business successful or not successful.
So, as I end the week, the number one thing on my mind is energy, and how people create energy from one dealership and carry it to the next.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.