The Crossroad of Confidence and Clarity

Transparency

Our industry is often overrun by buzzwords. One of my favorites a few years ago was branding, a classic because everybody wanted it but nobody…

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Third Party Providers & the Mountain of Money They Consume

Strong Automotive

The discussion has been going on now for years in the digital advertising space. Which third party sources are effective, worth the money and actually…

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We Weren’t Expecting You

We Were Expecting You Strong

Imagine yourself as an automotive shopper of today: you’ve done hours of online diligence to narrow down the choice of your vehicle, reduced the number…

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They Want to See Transparency

Generation Y Car Shopping

Ad copy has included the words ‘no smoke, no mirrors’ for years because in the old days there was a mystery instead of clarity regarding…

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A Day Late, A Mile Too Far

Speedometer and high mileage

We all know new and used owners are holding on to their vehicles much longer than ever. That is good news for the profitability of…

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