The Crossroad of Confidence and Clarity


Our industry is often overrun by buzzwords. One of my favorites a few years ago was branding, a classic because everybody wanted it but nobody…

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They Want to See Transparency

Generation Y Car Shopping

Ad copy has included the words ‘no smoke, no mirrors’ for years because in the old days there was a mystery instead of clarity regarding…

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Opportunity is Clicking

Online car shopping

With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give a very clear picture of…

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You Can’t Fight Santa Claus

December 17, 2012 / John Paul Strong / 0 Comments /

Well here it is – the week that people talk about all year long. The week before Christmas is one where a lot of sales people and even their managers quit fighting and working as hard as normal. There’s a perception that you cannot fight Santa Claus this week, and people are more interested in buying things other than cars.

I think this line of thinking falls in the category of “Stinking Thinking.” Anyone who says these words or takes their foot off the gas this week is going to lose share and business. Whether or not you are advertising this week is irrelevant. Everything you’ve done, all the momentum that has been built throughout the year will carry you even if you are holding your budget to run between Christmas and New Year’s. The people who think this week will be lousy will probably be right because as we know most things in life are a function of attitude and this will most likely be a self-fulfilling prophecy for them.

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Maximize Your Traffic: Your Message

November 2, 2012 / John Paul Strong / 0 Comments /

[wpvideo cvNOrwFz] The last and most important part to growing your market share of walk-in traffic is your message. I think of this as the most…

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