April Newsletter – Creating a Social Community

  Ever since attending management classes last year at Harvard Business School, I have read every article that it has published about social media and…

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January Newsletter – Digital Control

The biggest decision facing dealers over the next 24 months will be what I call “Digital Control.” Who is in control of managing your digital…

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October Newsletter – Explaining Bot Traffic


It is estimated that 56 percent of Internet traffic comes from non-human sources, which are referred to as “bots.” Most of the reporting software used…

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July Newsletter – You Are Not Your Customer


  This goes along with when you used to hear someone make the comment, “Why do we buy the Channel 2, 10 pm news? I…

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June Newsletter – Is It Really Mobilegeddon?

  If you find the title of this newsletter somewhat mysterious, the parallel is to recall the first time you heard acronyms like SEO, SERP…

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